Her Confidant – Anna Grosman

Redefining intimacy and media narratives through bold, stigma-breaking storytelling

The Brief:
Launch Her Confidant, Australia’s only female-founded male escort agency for women, as a trusted, empowering alternative to traditional dating. The goal: ignite a national conversation around desire, connection and the evolving intimacy economy.

The Strategy:
Chiquita & Co led a provocative earned media campaign rooted in real women’s stories, social commentary and shifting cultural trends. We positioned founder Anna Grosman as a fearless voice for female empowerment, while securing case studies and behind-the-scenes access to humanise the brand and demystify its service model.

The Outcome:
Her Confidant became one of the most talked-about intimacy brands in the country. Media highlights include

  • The Morning Show
  • No Filter with Mia Freedman
  • Mamamia
  • Cosmopolitan
  • Daily Mail
  • Cosmopolitan
  • The Advertiser
  • news.com.au 
  • Body + Soul
  • Marie Claire
  • SMH
  • Daily Mail
  • The Courier-Mail 
  • Pedestrian TV 
  • Take 5
  • Broad Radio
  • 4BC Afternoons
Anna featured on over a dozen podcasts including The Deep with Zoe Marshall and Xposed with Samantha X. The campaign sparked mainstream, feminist and cultural media coverage, helping Her Confidant expand nationally and normalise its offering in both lifestyle and business press.

TESTIMONIALS

"Chiquita and her wonderful team have exceeded all my expectations...Chiquita is passionate about getting incredible results for her clients... She is a Powerhouse of a Woman."

Anna Grosman Founder, Her Confidant