Lachlan Molesworth, Chair, National Trust of Australia
Chiquita & Co launched a four-month PR campaign for Lachlan Molesworth, Chair of the National Trust of Australia, the peak national body for conservation and heritage. The campaign aimed to raise awareness about the National Trust’s conservation and heritage efforts, enhance Lachlan’s profile as a leader in the field, and attract media attention to critical advocacy and policy issues.
Throughout the four-month campaign, Lachlan Molesworth featured prominently across various media outlets, significantly increasing his visibility and that of the National Trust. Coverage included The Age, Sydney Morning Herald, Channel 9 News, Herald Sun, ABC Radio Melbourne, Channel 7 News and Channel 10 News.
Duration: 4 months
Reach: 6.6 million people
TESTIMONIALS
Chiquita has been instrumental in helping me as Chair of the National Trust to get our message out there on critical advocacy and policy issues. She has also helped build brand by using her extensive networks to position us in the media and develop our messaging. She has been a very valuable part of my team.
Lachlan Molesworth Chair of the National Trust of Australia